20 Reasons Why Optimizing BigCommerce Site Speed Important

1. Introduction

BigCommerce is a leading ecommerce platform that provides your store with the capability to manage and handle multiple tasks at the same time. BigCommerce allows you to design, create, and customize your online store easily. But having an online store is not enough. Your website loading speed matters a lot; the time your store takes to appear on the user’s browser decides the user’s reaction. They might leave your website without completing the purchase.

So, to optimize the speed of your website, it’s important to know its benefits and what advantages you will get with a fast-loading website. So, in this blog, we will explain the importance of quick loading site. After that, you can easily get to know the tips of BigCommerce speed optimization.

2. Benefits of A Quickly Loading BigCommerce Store

Here, we will discuss the reasons for website speed optimization and why it contains important value.

User Experience:

When a website loads quickly, it improves user experience. Visitors love to shop from the store, where they get everything instantly. It leads to an increase in conversion rate and a boost in user experience.

Search Engine Rankings:

Search engines also support websites that have fast loading speeds. So you don’t have to worry about your store ranking. BigCommerce speed optimization will improve your ecommerce store ranking.

Mobile Users:

Fast-loading sites improve user experience. Additionally, when your store is present on mobile devices, it has a high chance to generate high revenue and sales.

Conversion Rates:

Consumers buy products from the store that fulfill everything they promise. It directly leads to improvement in BigCommerce conversion rate and enhanced loading speed.

User Retention:

Website, when loaded, quickly increase the time user spend on that website and their engagement. User retention is a significant factor that impacts the overall performance.

Brand Reputation:

When consumers get everything they want, it will enhance the brand’s reputation automatically. You don’t have to struggle with anything, and your website will fly high.

Social Media Visibility:

It improves user interaction and experience with the website. By adding social media accounts to your website, you can easily reach a broad audience.

Customer Satisfaction:

When consumers get information quickly, they are satisfied. So, BigCommerce speed optimization is important to provide exceptional consumer satisfaction.

Reduced Server Costs:

With fast loading store, you don’t have to spend money on other resources, you will get everything on a minimal budget. Additionally, it reduces server costs.

User Engagement Metrics:

Fast websites lead to higher engagement metrics, such as time on site and pages per session, providing valuable insights for businesses.

E-commerce Sales:

Fast-loading product pages and checkout processes reduce cart abandonment and boost online sales. Leads to enhancement in business revenue.

User Trust:

Website, when loaded instantly, increases and builds user trust for your brand and tells them that it is secure to provide details on it.

Global Reach:

Fast websites ensure that consumers and visitors from different nations can get access to the same content and improve the reach of your store.


Quick-loading websites provide an equal experience for users with disabilities, and it meets their special demands.

Online Advertising:

Fast-loading landing pages enhance the effectiveness of online advertising campaigns by reducing bounce rates. It increases the value of your marketing.

Multimedia Content:

Fast websites enable seamless interaction with multimedia elements, enhancing user experience.

Mobile App Performance:

Website speed directly influences the performance of mobile apps linked to the website. So, website speed optimization boosts the mobile user experience.

Online Learning Platforms:

Fast-loading websites are vital for online education platforms, ensuring a smooth learning experience for students.

Content Consumption:

Quick access to articles and content keeps readers engaged, increasing ad impressions and revenue for content-providing websites.

Customer Support:

Fast websites provide efficient access to customer support channels, enhancing customer service and satisfaction.

So, these are the prime reasons why fast website speed is a must. Now, we will discuss what can happen if you don’t take it seriously.

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3. Negative Impacts of A Slow Loading Store

These are the negative impacts of a slow-loading website. Have a look at these.

High Bounce Rates:

Visitors might leave your site quickly if it loads slowly, increasing your bounce rates. A high bounce rate means a bad user experience on your website.

Poor User Experience:

Slow-loading pages frustrate users, making them less likely to engage with your content or services. It affects the user satisfaction and interaction.

Decreased Search Engine Ranking:

Search engines penalize slow websites, leading to lower search rankings and reduced online visibility. It means your store will rank on the low-position pages.

Loss of Potential Customers:

Slow websites leave potential customers, leading to missed sales and revenue opportunities. Additionally, you will not be able to bring them back.

Reduced Conversions:

Users don’t wait for the website to load, and they leave the store in seconds. So, when users dumb the site without signing or making a purchase, it reduces the conversion rate.

Negative Brand Perception:

Websites that have slow loading speeds directly impact user perception of your products and services. It affects brand recognition.

Mobile User Discontent:

Mobile users, who make up a significant portion of internet traffic, make it crucial for your website to load quickly on it. Otherwise, when users find it challenging to navigate, it leads to dissatisfaction.

Decreased Customer Trust:

Slow loading websites affect user trust and influence them to think again before trusting the brand and providing the details.

Higher Advertising Costs:

If you run online ads, slow-loading landing pages can decrease your ad quality score, which directly leads to higher advertising costs.

Limited Social Media Engagement:

Users may be less likely to share content from a slow website on social media platforms, which limits your online reach.

Negative Impact on SEO:

Slow website speed affects SEO efforts, making it harder for your site to rank well in search engine results pages. Create a negative impact.

Higher Support Queries:

Users may contact customer support more frequently due to difficulties navigating a slow site. It means your store needs strong customer support.

Missed Opportunities for Content Engagement:

Slow-loading pages discourage users from exploring your content, reducing opportunities for engagement and sales.

Increased Loading Time for Multimedia:

Videos and images take longer to load on slow websites. It frustrated user experience due to multimedia content.

Higher Cart Abandonment Rates:

E-commerce sites with slow checkouts mostly experience higher cart abandonment rates. It impacts sales directly and slows down the conversion rate.

Limited Accessibility:

Slow websites can be a big problem for people with disabilities. It means they might not be able to use the website properly, which affects the primary rule of making the website available for everyone.

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Competitive Disadvantage:

If other websites load quickly, people will prefer using them. That gives those websites an advantage over your store.

Negative Impact on Ad Revenue:

When websites are slow, people don’t stay on them as long. This means fewer ads are seen, and content creators make less money.

Security Vulnerabilities:

Old and slow websites are similar to a wide open door for bad people. They are more likely to get attracted, which reduces the importance of other significant elements.

Negative Word-of-Mouth:

When people don’t like a website, they mostly tell others about their bad experiences. This can spread negative stories about your website and influence brand reputation in the eyes of consumers.

Thus, these are the negative impacts of slow-loading websites.


In this blog, we have explained the 20 importance of BigCommerce speed optimization and how it impacts the user experience. Additionally, we moved further towards the things that get affected by slow-loading stores.

Therefore, optimizing your website speed is a must, and it’s important that you don’t neglect it. Consequently, there are multiple tools available, but Website Speedy is the best website speed optimization tool among them. Website Speedy increases the loading speed of your BigCommerce store.

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