Creating a store in 2023 is not that hard, but choosing the best e-commerce platform is not that easy. Thus, you can’t explore multiple platforms and then choose one. So, after researching, we found that Wix is a trending e-commerce platform that businesses choose right now.
With Wix, you can quickly design, build, and promote your brand digitally. Building from the ground is a bit difficult as it requires expertise and knowledge and is very expensive. In parallel to this, the loading speed of your e-commerce store is also a crucial element. Search engines like Google assess your website speed and provide a ranking on SERP.
Therefore, in this blog, we will explore multiple Wix site speed optimization techniques that are trending and can boost your sales in the upcoming 2024 year.
Techniques To Improve Wix Site Speed
So, these are the ways to improve and optimize your Wix store speed. Additionally, by fixing the, you can boost your Wix website ranking as well as sales.
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Optimize Images Using Facebook:
Before adding images to your Wix website, optimize them using Facebook. This free and unlimited tool preserves image quality while reducing file size, which is crucial for faster site speed.
Despite Wix’s automatic optimization, using Facebook’s technique ensures even better performance. Compressing images without losing quality enhances user experience, reduces bounce rates, and boosts Google ranking. Thus, it will help in optimizing your Wix store speed.
When creating a website, everyone wants it to be eye-catching with cool animations. But here’s the catch: too many animations can slow down your site. To keep things snappy, avoid putting animations above the fold, which is the first part of the content users see, and limit yourself to one animation per section.
This way, your homepage loads quickly, and as visitors scroll, each section comes to the browser with animations, making your website more engaging. Be cautious with Wix’s built-in animations, though they’re like special effects for your site. Too much can be heavy and slow things down. Unfortunately, Wix doesn’t let you shrink the size of these effects, so choose wisely!
Wix has over 300 web apps in its store, offering lots of options to enhance your site. However, be careful with external apps, especially if they don’t use Wix’s servers. These apps, like social media widgets, can impact resources and slow down your site.
Plus, if the code isn’t optimized, Wix’s caching feature turns off, making things even slower. If you’re not a coding pro, be clear of random codes or apps from the market that might impact your site speed. Solving and fixing these issues can be a headache, so it’s better to play it safe and choose wisely when adding external applications to your Wix site.
Top-to-Bottom Content Loading Rule:
Enhance your site’s perceived speed by following the top-to-bottom content loading rule. Optimize the top part of your webpage as it loads first, influencing users’ initial experience.
Even if your page includes extensive content, users won’t sense a slowdown if the top loads quickly. This simple technique can increase your site’s perceived speed by up to 90%, positively impacting user satisfaction and interaction.
Utilize Wix Mobile Editor:
Improve mobile site speed with Wix’s mobile editor. Tailor your pages specifically for mobile, hiding large images and unnecessary elements. Separate functions for mobile and desktop ensure optimal performance.
Clever use of the mobile editor significantly enhances your mobile page speed, which is crucial for users accessing your site on smartphones.
Limit Animations on Pages:
While animations add colors, excessive use can slow down your website. Balance creativity with speed by limiting animations, especially on content-heavy pages.
Managing animations ensures a faster page load without compromising visual appeal. Prioritize a minimalistic design for faster loading times while still delivering an engaging user experience.
Remove Unnecessary Plugins:
Adding outside tools to your website slows it down. Choose a website builder with built-in features to avoid the tricky balance of gathering user data and keeping things fast.
If you still need data, pick plugins that analyze user interactions for better feedback. Check your site’s speed with and without plugins to see if they’re slowing it down.
Use Popular Fonts:
Optimize website speed by using popular web fonts like Arial and San Serif, which are already cached in user’s browsers. This small adjustment can boost your site’s speed by 6-8%. By relying on widely used fonts, you reduce the need for additional font loading, resulting in a faster and more efficient browsing experience for users.
Limit Slideshows & Other Effects:
Optimize your website’s loading speed by minimizing the use of slideshows and other web effects. While these features can enhance visual appeal, they contribute to slower loading times. Prioritize a clean and minimalistic design to balance aesthetics with optimal performance.
Content optimization involves arranging your webpage content to maintain fast page speed. Wix’s video player is a smart example, letting you show videos without slowing down by avoiding external sources like YouTube.
Limit font variety and sizes on your site to speed up loading. Choose impactful options for a performance-focused website, whether building from scratch or optimizing an existing one.
Avoid Excessive iFrames:
Minimize the use of iFrames on a single page to prevent significant slowdowns. Each iFrame adds a load time equivalent to two pages. Too many iFrames can confuse users, increase bounce rates, and negatively impact your site’s ranking on search engines. Opt for a responsive design using grids instead of separate mobile and desktop designs.
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Clean Your Header:
Streamline your website header by avoiding heavy logos and unnecessary items. A clean and simple header improves website speed across all pages. Learn from examples like Nike’s straightforward header, which provides users with a seamless and fast browsing experience.
Use Wix App Market Wisely:
Be cautious with external applications on your site, as too many can lead to slower loading times. Prioritize essential apps, placing them strategically to avoid excessive requests that can hinder performance. Consider user experience and load apps at the bottom to optimize content loading and maintain site speed.
Plan for Traffic On Your Site:
Get ready for more visitors by choosing unlimited packages when you expect a lot of traffic. This helps handle sudden increases without any restrictions. Upgrading your plan ensures your site can handle the consumer traffic without slowing down. Proactively manage traffic to prevent crashes, especially if your site is expected to receive significant attention from major news channels or public launches.
So, these are the prime strategies to boost your website traffic and speed.
Therefore, in this blog, we have explained the basics of Wix and Wix site speed optimization. Along with the critical and trending speed optimization techniques, you can enhance your store’s performance on this feature-rich platform.
Apart from the mentioned techniques, you have to fix Wix core web vitals issues to improve the overall performance of your brand. For this, you need to opt for a website speed booster tool like Website Speedy, a SaaS-based software that works well for all e-commerce websites and boosts store loading speed in minutes.