Why Customers Bounce
Google study shows bounce rate is directly correlated to speed
32%
More Bounce Probability
from 1 to 3 seconds loading time
90%
More Bounce Probability
from 1 to 5 seconds loading time
The Cost Of Loading
What happens when sites lag
1%
Lost Sales
from 100 millisecs of extra loading
$1.6
Billion
each year, for every second of loading
20%
Traffic Lost
for every extra 500 millisecs
Speed Makes Money
Small improvements in speed equal revenue
1%
Lost Sales
from 100 millisecs of extra loading
$1.6
Billion
each year, for every second of loading
20%
Traffic Lost
for every extra 500 millisecs
Loading Speed & Conversion Rate
The Impact Of Fast Web Pages
- -0.1 seconds of loading can result in +8% conversions. (Google data)
- 77% of smartphone users are more likely to make a purchase from a company if their site or mobile app allows them to make that purchase quickly. (Google data)
- The top 20 websites in the US have an average load time of 1.08 seconds, and the top 10 have an average load time of 1.96 seconds (source: Pingdom).
The Risks Of A Slow Website
- 1 second of extra load time can lower conversions by 20% on mobile. (Google data)
- Hubspot reports that if a web page loads in 2.4 seconds, it has a conversion rate of 1.9%. After 4.2 seconds, only 1% of site visitors convert; and if the loading time approaches 6 seconds, the chances of converting almost completely disappear (0.6%).
- 82% of consumers say that page speed has an impact on their purchasing decisions (source: Unbounce):
- 45% are less likely to complete their purchases.
- 37% are less likely to return.
- 22% do nothing.
- 12% are likely to tell a friend.
Loading Speed & SEO
The Impact Of Fast Web Pages
- Reducing loading times will increase the number of pages crawled by Google.
- Mobile site publishers whose sites load in 5 seconds generate 2x more ad revenue than those whose pages load in 19 seconds.
- Pages that load in less than 1 second have a 2.5x higher conversion rate than pages that load in 5 seconds or more.
- The first result on the Google results page has a 30% faster loading time than the 50th.
- The average speed of a page on the first page of Google results is 1.65 seconds (source: Backlinko).
The Risks Of A Slow Website
- An extra 0.5 seconds in each search page generation would result in a 20% drop in traffic.
Loading Speed & User Experience
The Impact Of Fast Web Pages
- Consumers are 10% more likely to recommend an e-commerce site for pages whose loading time drops from 13 to 10 seconds. They are 26% if the loading time increases to 3 seconds.
- Sites with fast pages generate better engagement (more page views) and sites that load in 5 seconds have 70% longer average sessions than websites with pages that load in 19 seconds.
- Google found that when Core Web Vitals are good, users are 24% less likely to abandon a page before it's finished loading.
The Risks Of A Slow Website
- 53% of mobile users leave a page if it takes more than 3 seconds to load. (Google data)
- 88% of visitors do not return to a site that provides a poor user experience.
- A 500ms connection delay leads to a 26% increase in frustration and an 8% decrease in engagement.
- Slow web pages can lead to a 38% increase in heart rate for mobile users, which is equivalent to the anxiety of watching a horror movie alone.
- 71% of Internet users have less confidence in a brand whose site is too slow.
- 85% of Internet users expect it to load as quickly or even faster on mobile than on a desktop site.
- 46% of internet users say the wait for web pages to load is what they dislike the most during the mobile browsing experience.
