Website speed is a crucial factor in any e-commerce store’s growth. It is a vital metric to examine the sales of an online business. In simple terms, website speed is the duration of time between clicking on the link by the user and displaying the content on their browser. The time a website takes to load the content is known as website loading speed.
For instance, if you visit the Amazon website and click on a product, the time that the product page takes to load on your browser is known as the website’s loading time or duration. As per Google, the website loading speed must be less than 2 seconds. So, if your website takes more than 2 seconds to load its content, you will miss out on something significant.
Shopify is an e-commerce platform allowing e-commerce brands to create their digital store. With Shopify’s wide collection of features, you can easily design your store however you want.
Additionally, Shopify provides ways to improve stores’ loading speed. First, you must fix Shopify Core Web Vitals to enhance Shopify store loading speed. By improving Core Web Vitals, you can reduce the store loading time.
Therefore, in this blog, we will explore the multiple ways to improve Shopify store loading speed. First, we will go through the reason why website loading speed is essential.
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Why Website Speed Is An Important Metric For Shopify Store Sales?
Here are the reasons why a fast loading speed for Shopify stores matters a lot to e-commerce business.
Slow Shopify Store Speed Has Effect On Revenue:
When a website loads faster than anticipated, users usually spend more money and time there. You will undoubtedly lose out on clients and possible purchases as a result of not paying attention to the site’s speed.
Users have a three-second attention span, so you have little opportunity to assist them in converting and generating consistent revenue for your company.
Low Search Engine Ranking:
In the broader context of search engine optimization, site speed plays a significant role in ranking in addition to enhancing user experience. More prospective clients will find your business if it ranks higher on search engines like Google. Thus, websites with slow loading speeds usually rank on the low-ranking pages of search engines.
First impressions are the most important, as they can make or break your brand reputation. In contrast, buyer’s negative impression of slow websites is a big issue. It will impact your brand in the long term game and sales. We know it is easy to promote your brand, but building loyalty to them is difficult. Your consumers must trust your site, and your loading speed should satisfy them.
Websites with fast loading speeds tend to have high conversion rates due to increased sales. When users don’t have to wait on your site to see its products, they will buy from it. Thus, they will be more likely to complete the purchase and make the final CTA which can be anything like filling out a form or subscribing to a service.
Reduced Bounce Rate:
Websites with fast loading speeds usually have a lower bounce rate. Slow sites futsal visitors and make them leave your store instantly. It will lead to a high bounce rate and less conversion. Additionally, the low bounce rate indicates that your website is generating high sales, and users are staying longer on it and exploring the content.
At first, all ecommerce brands want to boost user experience, and for this, fast-loading site is a must. When a website loads instantly, visitors will stay longer on it.
Thus, the fast-loading Shopify store provides a smooth and fantastic visitor experience. Your website should make them feel to interact more. It will lead to a positive impression of your brand.
Thus, these are the reasons why you should work on your store speed and how it matters in your business success.
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Shopify Website Speed Optimization Tips
Certainly, these are the top techniques to improve your Shopify store speed.
Analysis of website performance:
The first and foremost strategy to improve your website loading speed is to analyze its performance across multiple devices. Analyze the store performance and loading speed on mobile and desktop.
Use online free tools such as Google Page Speed Insights to find the current loading speed of your Shopify store. Make your website mobile-friendly to improve Shopify loading speed. Use tools like Website Speedy to make your store device-friendly.
Select a theme that is lightweight and speedy:
Consider website performance when selecting a Shopify theme if you’re unsure what else to put first. Use a highly optimized Shopify theme if you want to speed up your shop.
Optimize Your Shopify Experience with Efficient App Usage:
To manage inventory, conduct discounts, enhance SEO, add push notifications, create email marketing campaigns, and monitor reports, you need a Shopify app. There is an endless list. You don’t need to add a specialized app for each activity; you can manage it with some apps as well.
In Shopify apps, there are multiple paid and free applications; you just have to add the ones that you need. Fewer apps reduce website loading time and make it easy for you to manage them.
Opt for the Hero layout instead of using carousels and sliders:
If your website homepage has many features, you might have a slider or carousel to display them. It may seem like a good idea to show lots of products and save space, but in reality, it’s not always the best choice.
You should avoid using carousels and sliders as they have low click-through rates. Their image transition increases the loading time and creates issues in mobile responsiveness.
Correct redirections and repair broken links:
A main factor that affects user experience is the error like 404 which shows the page doesn’t exist. Broken links and redirects slow down the loading speed of your e-commerce store.
To fix redirects, you need to find a webpage that links to a broken URL or a redirected page. Additionally, remove all those links with the new live pages, and boost the user experience with high loading speed.
Implement image lazy loading:
You can use Shopify lazy loading to speed up your e-commerce website. Lazy loading is a technique that ensures users will see the content first that they find exciting or they want to see.
The whole page doesn’t show at once. Lazy loading shows the entire content when users scroll down to it. The way to do it is to load very low-quality images below the fold until the user scrolls down to it.
Thus, these are the techniques to improve Shopify store speed. By following these techniques, you can make a big difference from your competitors.
In this blog, we have explained multiple ways to optimize store loading speed. Additionally, you can fix Shopify’s core web vitals by following these steps. Also, we discussed the importance of a fast-loading site and how it can impact the sales and revenue of your store.
Consequently, you can opt for a website speed optimization tool like Website Speedy, which is made to boost the store’s loading speed. Website Speedy is a SaaS-based tool that helps stores improve their Shopify store loading speed. Thus, with Website Speedy, you can focus on other brand activities and leave the speed optimization on the tool.