Best Shopify Apps to Boost Sales and Improve Store Performance

Shopify is a powerful e-commerce platform, but it doesn’t provide every feature store owners need by default. That’s exactly where some of the best Shopify apps step in, helping you enhance speed, increase conversions, optimize images, boost sales, and improve overall store performance. These top Shopify apps fill critical gaps and ensure your store is ready for growth.

How to Choose the Right Apps for Your Shopify Store?

Selecting the best Shopify apps for e-commerce stores depends entirely on your goals. Here are simple guidelines that will help you optimize your Shopify store by choosing the right integration:

• Identify the task you want to improve, speed, SEO, conversions, reviews, or engagement.
• Avoid installing unnecessary apps that slow down performance.
• Prefer lightweight Shopify apps for speed and optimization.
• Choose apps with proven results, strong integrations, and transparent pricing.
• Test before committing to paid plans.

Top 20 Best Shopify Apps to Boost Performance and Conversions

Here is a recommended list of the top 20 must-have Shopify apps I’ve reviewed and tested. These apps are strategically selected to help you increase sales, improve performance, enhance image optimization, and deliver a smooth customer experience. This Shopify marketing app list covers marketing, SEO, speed, reviews, upsells, and loyalty, everything your Shopify store needs to grow.

Shopify Apps	Best For	Rating	Pricing
Website Speedy	Best for Shopify speed optimization & Core Web Vitals improvement	4.7/5	From $19/month. (Free trial available)
Image Optimizer Pro	For bulk image compression & WebP optimization	Newly Launched	Starting $9/ month (free plan till 100 credits)
Trustoo Popup & Email Marketing	Popups, lead capture & email growth	5/5	Free
KwikEngage	For WhatsApp cart recovery & automated reminders	4.9/5	Starting £200/month
Omnisend	Best for email + SMS automation for e-commerce	4.8/5	$16/month
Klaviyo	Advanced segmentation & personalized email flows	4.6/5	$15/month
SearchPie	Best for SEO, schema markup & speed enhancements	4.9/5	$39/month
Tapita	For SEO automation, speed tools & page experience updates	4.9/5	$9.99/month
BOGOS	Best for gift-with-purchase & bundle-based upsells	5.0/5	$29.99/month
PageFly	Best for building high-converting landing & product pages	4.9/5	$18/month
Selleasy	One-click upsells & cross-sell funnels	4.9/5	$9/month
Judge me	Best for product reviews with photo/video support	5/5	$15/month
Yotpo	For advanced reviews + loyalty + SMS marketing	4.8/5	$15/month
Trustoo AI Product Reviews	Best for AI-powered review importing & automation	4.9/5	$11.99/month
Booster SEO & Image Optimizer	For automated SEO fixes & image optimization	4.9/5	$39/month
Avada SEO Image Optimizer	Best for all-in-one SEO + speed + image optimization	4.9/5	$34.95/month
Smile: Loyalty Program & Rewards	For loyalty points, VIP tiers & referrals	4.9/5	$49/month
BON Loyalty Program & Rewards	Best for customizable rewards & referral workflows	5/5	$25/month
Pop Convert – Popups & Banners	For lead capture popups & onsite conversions	4.9/5	$29/month
Privy	Email, SMS, and exit-intent popups for conversions	4.5/5	$30/month

1. Website Speedy – Best App for Speed Optimization

Website Speedy is one of the best Shopify apps for speed optimization. It leverages techniques like asynchronous loading, prefetching, lazy loading, & minimizing render-blocking resources to instantly supercharge your store. Website Speedy significantly improves load time, Core Web Vitals, and overall user experience. If you want faster performance without heavy coding, this is a highly recommended Shopify speed app that ensures smoother browsing and better conversions.

Features of Website Speedy:

• Lazy Loading: Loads images and media only when users scroll to them, reducing initial load time.
• Render-Blocking Resource Removal: Defers heavy JS/CSS so above-the-fold content loads instantly.
• Instant Page Loading: Prefetches and preloads pages to create near-instant navigation.
• User Experience & Rankings Boost: Improves Core Web Vitals, enhancing user experience and SEO performance.
• Mobile & Desktop Speed Optimization: Optimizes page load times across all devices for consistently fast performance.

Pros & Cons of Website Speedy:

Pros	Cons
Great for page speed Improves CWV Lightweight app	Some features require paid plan Not many design tools Works best with Shopify Online Store 2.0

2. Image Optimizer Pro – Best App for Image Optimization

Image Optimizer Pro is the best Shopify image optimization app for compressing, resizing, and improving image quality without losing clarity. It also boosts page speed, making it popular among the must-have Shopify apps for performance.

Features of Image Optimizer Pro:

• Bulk Image Optimization: Compresses and resizes large batches of images automatically to reduce total page weight.
• Alt-Text Automation: Generates SEO-friendly alt text for images to improve accessibility and search visibility.
• WebP Conversion: Converts images into the modern WebP format for faster loading without losing quality.
• Speed Enhancements: Reduces image-related bottlenecks to improve overall site speed and Core Web Vitals.

Pros & Cons of Image Optimizer Pro:

Pros	Cons
WebP support Fast processing Easy to automate	Limited free credits Some aggressive compression No SEO tools included

3. Trustoo Popup Email Marketing

Trustoo Popup Email Marketing is a top-rated Shopify app for conversions and boosting your subscriber base. Designed for popups and signup forms, it helps you grow email lists and convert visitors using targeted campaigns. As one of the top Shopify email marketing apps, it enhances engagement and supports long-term retention.

Features of Trustoo Popup Email Marketing:

• Popup builder with pre-designed templates
• Automated email capture
• Discount popups & exit intent
• Seamless Shopify integration

Pros & Cons of Trustoo Popup Email Marketing

Pros	Cons
Easy pop-up creation Good for beginners Free plan available	Limited advanced automation Basic analytics Fewer customization options

4. KwikEngage Cart Recovery + WA

KwikEngage is a popular marketing Shopify app for recovering abandoned carts through WhatsApp automation. It helps you send reminders, personalized messages, and recovery offers to boost conversions. It’s a recommended Shopify app for store growth and works exceptionally well for mobile-first stores.

Features of KwikEngage:

• WhatsApp abandoned cart recovery
• Automated follow-up messages
• Broadcast campaigns
• Discount code reminders

Pros & Cons of KwikEngage

Pros	Cons
Highly effective for cart recovery Simple setup Affordable	Requires WhatsApp Business API Limited design options Basic analytics on lower plans

5. Omnisend Email Marketing & SMS

Omnisend is a powerful e-commerce Shopify app for stores to manage email and SMS marketing in one platform. It helps automate welcome flows, abandoned carts, product recommendations, and more, making it a perfect addition on the Shopify apps list for boosting customer retention and sales.

Features of Omnisend Email Marketing and SMS:

• Email & SMS automation
• Segmentation & personalization
• Prebuilt workflows
• Popups & signup forms

Pros & Cons of Omnisend Email Marketing & SMS

Pros	Cons
Great automation workflows Easy-to-use editor Works flawlessly with Shopify	SMS can be pricey Limited reporting in free plan Premium features require upgrades

6. Klaviyo: Email Marketing & SMS

Klaviyo is a standout top Shopify app for advanced email and SMS automation. Known for deep segmentation and data-driven targeting, it helps store owners maximize conversions and revenue. This is an essential Shopify app for scaling stores that want more control over customer communications.

Features of Klaviyo:

• Advanced segmentation
• Predictive analytics
• Multi-channel automation
• Customizable templates

Pros & Cons of Klaviyo:

Pros	Cons
Powerful analytics Excellent segmentation Highly customizable	Expensive for large lists Learning curve No free SMS credits

7. SearchPie: SEO, Speed & Schema

SearchPie is a standout Shopify SEO app allowing speed optimization and structured data enhancement. It helps merchants fix technical SEO issues, optimize meta tags, improve Core Web Vitals, and automate schema markup. If you want stronger rankings, better crawlability, and faster performance, SearchPie is a compatible Shopify app for long-term growth.

Features of SearchPie:

• Meta Tag & On-Page Optimization
• Schema Markup Automation
• Supports Image Optimization
• Speed improvement tools
• SEO Audit & Error Detection

Pros and Cons of SearchPie

Pros	Cons
All-in-one SEO + speed tool Advanced features on higher plans Easy to use for beginners	Setup may take time Strong schema support Some features theme-dependent

8. Tapita AI SEO Optimizer & Speed

Tapita is a highly effective Shopify app for stores that want AI-enhanced SEO and performance optimization. It improves site speed, handles structured data, and boosts visibility. As one of the best Shopify apps for e-commerce stores, Tapita helps maintain top-tier speed and SEO consistency.

Features Tapita AI SEO Optimizer & Speed:

• AI SEO optimization
• JSON-LD schema
• Image optimization
• Speed booster tools

Pros & Cons of Tapita

Pros	Cons
All-in-one SEO suite AI-powered fixes Helps improve rankings	Some features require setup Limited free plan Speed tools vary by theme

9. BOGOS: Free Gift Bundle Upsell

BOGOS is a highly-rated Shopify app to increase sales by offering free gifts, bundles, and product incentives. It encourages customers to add more items and boosts AOV. It’s among the top Shopify apps for store growth, especially for promotional campaigns.

Features of Bogos:

• Gift with purchase
• BOGO offers
• Tiered discounts
• Upsell triggers

Pros & Cons of Bogos:

Pros	Cons
Easy setup Great for promotions Boosts AOV	Higher pricing Can slow store if overused Theme conflicts sometimes

10. PageFly Landing Page Builder

PageFly is a versatile landing page builder and a notable recommended Shopify app for creating high-converting pages without coding. It’s leading among the best Shopify apps for CRO, helping you build product pages, homepages, and funnels that increase conversions.

Features of PageFly Landing Page Builder :

• Drag-and-drop builder
• 100+ templates
• A/B testing
• Mobile optimization

Pros & Cons of PageFly

Pros	Cons
Very flexible Great templates Good for conversions	Can add scripts that affect speed Learning curve Requires time to design pages

11. Upsell & Cross Sell – Selleasy

Selleasy is a simple but effective Shopify app to increase sales through upsells and cross-sells. It helps boost AOV with pre-purchase and post-purchase offers. Stores consider it a top-rated Shopify app for maximizing revenue effortlessly.

Features of Selleasy:

• Frequently bought together
• Cart upsells
• One-click post-purchase upsells
• Bundles & combos

Pros & Cons of Selleasy

Pros	Cons
Boosts AOV instantly Easy to set up Affordable	Limited advanced templates Basic customization Works best on paid plan

12. Judge.me Product Reviews

Judge.me is a strong, top-rated Shopify app for collecting product reviews and building trust. It offers photo and video reviews, making it the best conversion-boosting Shopify app for increasing conversions through authentic social proof.

Features Judge.me:

• Photo & video reviews
• Review widgets
• Email automation
• Q&A section

Pros & Cons of Judge me:

Pros	Cons
Affordable Great features Helps build trust	Interface feels basic Fewer customizations Limited analytics

13. Yotpo Product Reviews

Yotpo is a premium review and social proof solution that many large stores consider as a go-to app. With advanced review curation and syndication, it’s among the best Shopify apps for reputation building.

Features of Yotpo:

• Verified buyer reviews
• Photo/video reviews
• SMS & loyalty integrations
• Review widgets

Pros & Cons of Yotpo:

Pros	Cons
Enterprise-grade Great moderation tools Multiple integrations	Expensive Complex setup Can slow store

14. Trustoo AI Product Reviews

Trustoo AI Reviews is a lightweight, fast, and effective review management tool. It’s among the top Shopify apps for store growth, helping you collect high-quality reviews using AI prompts and automation. It enhances trust and boosts conversions.

Features of Trustoo:

• AI review prompts
• Import reviews
• Rich media reviews
• Custom themes

Pros & Cons of Trustoo AI Product reviews:

Pros	Cons
Lightweight Easy import tools Good for beginners	Limited advanced analytics Some features require upgrade Customizations limited

15. Booster SEO & Image Optimizer

Booster SEO is an all-in-one Shopify SEO & speed optimization app, helping stores fix SEO issues and optimize images automatically. It’s considered one of the best Shopify apps for speed and rankings.

Features of Booster SEO:

• Image optimization
• Meta tag automation
• Schema
• Speed tweaks

Pros & Cons of Booster SEO:

Pros	Cons
WebP support Fast processing Easy to automate	Limited free credits Some aggressive compression No SEO tools included

16. Avada SEO Image Optimizer

Avada SEO Image Optimizer is considered among the top Shopify image optimization apps, helping you compress images, improve SEO, and enhance website speed. Stores looking for better rankings and performance consider it a reliable Shopify app for on-page SEO improvements.

Features of Avada SEO Image Optimizer:

• Image compression & resizing
• Alt-text automation
• Broken link scanning
• On-page SEO fixes

Pros & Cons of Avada SEO Image Optimizer:

Pros	Cons
Improves SEO & speed Easy automation Great for beginners	Some features are paid Compression may be aggressive Limited customization

17. Smile: Loyalty Program & Rewards

Smile.io is one of the best Shopify apps for building loyalty and repeat purchases. It helps you create reward points, referral programs, and VIP tiers. These Shopify customer retention apps significantly boost customer retention.

Features of Smile.io:

• Points & rewards
• Referrals
• VIP reward tiers
• Custom branding

Pros & Cons of Smile:

Pros	Cons
Easy setup Engages customers Mobile-friendly	Limited free features Higher tiers pricey Requires theme compatibility

18. BON Loyalty Program & Rewards

BON Loyalty is a feature-rich alternative to Smile and one of the must-have Shopify apps for loyalty rewards. It offers customizable points programs and referral incentives that help increase repeat purchases.

Features of BON:

• Points system
• Referral program
• VIP tiers
• Advanced branding

Pros & Cons of BON Loyalty

Pros	Cons
Feature-rich free plan Good UI Highly customizable	Fewer integrations than Smile Some features paid Requires setup time

19. Pop Convert – Popups & Banners

Pop Convert helps create conversion-focused pop-ups and banners to capture leads and grow email lists. It’s a powerful lead-generating Shopify app for improved engagement.

Features of Pop Convert:

• Popup builder
• Email capture
• Timed popups
• Exit intent

Pros & Cons of Pop Convert:

Pros	Cons
100% free Easy to use Lightweight	Limited advanced rules Fewer templates Basic analytics

20. Privy – Email, SMS & Popups

Privy is a versatile popup and marketing tool widely considered as the top Shopify apps for list growth. It helps capture leads, send email campaigns, and increase sales through automated workflows.

Features of Privy:

• Popups & banners
• Abandoned cart emails
• SMS marketing
• Segmentation tools

Pros & Cons of Privy:

Pros	Cons
Multiple tools in one Good analytics Easy interface	Can impact speed slightly Higher cost for SMS Limited design controls

Conclusion

Choosing the best Shopify apps can completely transform your store’s performance, speed, and conversions. Whether you want faster page loading, better SEO, social proof, improved cart recovery, or higher AOV, these top Shopify apps help you build a scalable, optimized, and growth-ready ecommerce business.

FAQs

Q1. What are the must-have Shopify apps for your store?

Must-have Shopify apps include Website Speedy (speed), Avada Image Optimizer (SEO + images), Klaviyo (email), Judge.me (reviews), and Selleasy (upsells). These apps improve performance, conversions, and engagement.

Q2. Are Shopify apps worth the money?

Yes. The best Shopify apps increase sales, improve conversions, optimize performance, and automate repetitive tasks, giving you strong ROI and faster store growth.

Q3. Which Shopify apps improve conversions and AOV?

Apps like BOGOS, PageFly, and Selleasy significantly boost conversions and increase AOV through upsells, bundles, better landing pages, and promotional offers.

Q4. What are the best Shopify apps for speed optimization?

Website Speedy, Tapita SEO & Speed, and Avada Image Optimizer are the top Shopify apps for speed, improving Core Web Vitals, image size, and overall performance.

Q5. Do too many Shopify apps slow down your store?

Yes. Installing too many apps, especially heavy scripts or unused features, negatively impacts page speed. Always choose lightweight and essential apps only.