Why Boosting Up Wix Studio Website Speed Important


Your website must look good, be easy to use, and work great. But don’t forget website design and fast loading. First impressions matter, so load quickly. In our mobile world, speed is crucial. Slow loading hurts Google rankings, ads, and sales. Visitors leave if your site is slow, even a short delay loses customers. Google saw 20% less traffic from just a half-second delay. Since visitors only wait 3 seconds, fast loading keeps them on your site buying.

Wix Studio is an eCommerce platform that leverages brands to create, design, market, and optimize stores. By choosing Wix for your eCommerce brand, you can boost your site’s performance. Thus, if your Wix site is loading slowly and you are looking for tricks to increase it, we have got you covered.

In this blog, we will explore why website speed matters and how to enhance them.

Looking to Improve Your Wix Store Speed

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Why Website Speed Matters?

Here are the reasons why you should focus on increasing your Wix studio site speed.

Affect Visitor Experience:

Website speed makes or breaks the user experience. A slow website frustrates visitors, who often abandon it. Google found 53% leave mobile sites taking over 3 seconds to load. Slow speed loses customers and hurts your brand. But a fast-loading site delights users with smooth browsing. They engage more, stay longer, and are likelier to buy from you. Speed directly impacts satisfaction and sales. Prioritize loading speed for happier visitors and better business results. Thus, Wix Studio site speed optimization is a critical step for slow sites.

Poor Search Result Page Ranking:

Website speed greatly impacts search rankings. Google’s Mobile-First index prioritizes fast mobile loading. Since speed signals good user experience, sites that load quickly rank higher organically. Slow sites provide poor user experience, causing visitors to leave for competitors. Fast loading keeps users engaged and improves the chances they will convert into customers. Optimizing website speed is crucial for better search visibility and user satisfaction, as well as avoiding lost leads to sluggish performance. A swift, smooth site gives you an advantage over slow sites.

Provide Aditional Benefits:

Website speed gives you an edge over competitors. If your site loads faster than rivals’, users will likely visit and engage with your business instead of resorting to slower sites. Studies show users have high-speed expectations – sites that don’t meet them seem unprofessional. Fast loading attracts and retains more customers by providing a positive, easy experience for finding what they want. Slow, difficult sites drive users away before converting. Speeding up the Wix website boosts conversions, customer loyalty, and online success over competitors with lagging performance.

Boost User Visits on your Site:

Website speed directly impacts traffic by affecting user experience, click-through rates, and purchases. Fast websites reduce visitor abandonment, while slow performance deters people from visiting your page. With over half of the traffic now mobile, Google’s mobile-first indexing prioritizes mobile site speed. Optimizing speed for mobile browsing is crucial for maximizing website traffic in today’s landscape. Slow load times hinder traffic and audience reach on a major access point.

Increase Conversions and Minimize Bounce Rate:

Conversion rate and bounce rate are heavily impacted by website speed. Businesses can’t afford slow loading if they want online growth, optimizing speed is crucial for conversion rate optimization. As for bounce rate, the percentage leaving after a single page view rises sharply if pages don’t load within seconds. Thus, by making your Wix website load faster, you can keep users engaged and converting rather than bouncing away.

Speed Enhances Experience:

Your website should load quickly. Fast-loading pages let people use menus, see pictures, and click buttons sooner. When these parts load fast, visitors can do what they want on your site right away. They feel happy and come back. Making pages load faster creates happy returning visitors.

Increase Return on investment (ROI)

Return on investment (ROI) measures how much money a website makes per visitor. A high ROI means the website is good at making sales or getting leads. A low ROI means the website needs improvement. Website speed greatly affects ROI. Fast websites keep visitors exploring to find what they want. Slow websites make visitors leave before buying anything. So, Wix studio site speed optimization directly impacts the money a website makes.

These are the reasons why website speed matters. Now, we will move further toward the ways to increase Wix studio site speed.

Tips To Improve Wix Studio Slow Loading Speed

Here, we will explore the strategies to improve slow loading speed.

Optimize Images:

Big images slow down websites. Balance image quality with speed. Compress images to make them smaller. Website builders like Wix automatically optimize images by resizing and cropping them. This gives good quality across devices. Use JPG instead of PNG files, as JPGs are smaller. Use SVG files for simple logos and shapes. Put large images lower on pages so other content loads first. Limit the use of animated GIFs, as they are very slow. Use videos instead of animations when possible. Keep designs and content simple to improve website speed.

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Upgrade your Hosting Plan:

If your website is too slow, it may be because too many people are visiting at once for your hosting service to handle. Cheaper hosting can’t support as many visitors. There are three main hosting types: shared, VPS, and dedicated server. Shared hosting is the cheapest but struggles with high traffic. VPS hosting is the middle option; you share a server but have dedicated resources. A dedicated server is the fastest but most expensive. If your website traffic increases a lot, you may need to upgrade to a higher level of hosting to make your store faster.

Minimize HTTP Requests:

When someone visits your eCommerce store, their browser requests files from the server. Each text, image, and other item is a file request. Too many requests slow down your site. Minimize requests by removing unnecessary images, using CSS instead of images when possible, combining CSS files, reducing image sizes, reducing scripts, and putting scripts at the page bottom.

Optimize Site Content:

How you display content affects page speed. Use built-in video players instead of embedded videos which slow pages. Built-in features make designing fast sites easier. Limit number of fonts and font sizes and colors you use. More variety slows loading. Choose a few impactful font options and stick to them when building or optimizing sites for speed.


Therefore, in this blog, we have explained why site speed matters and how to improve slow loading speed. By increasing your site speed, you can generate high sales, ROI, performance, and ranking. Additionally, you can use a Wix Studio website speed optimization tool such as Website Speedy, a SaaS-based application that promptly increases site loading speed by fixing issues like render blocking.

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