Introduction

Website loading time, also known as page loading speed, is the time a store takes to load on a user’s browser when they click on your site link. Usually, a site should load in 3 seconds, and if it takes more than that, it counts as a slow-loading website.

A speedy site attracts more consumers, attracts buyers, boosts your site’s SEO practices and marketing efforts, and optimizes performance. As it provides many advantages, it is crucial to have a speedy site. Some of the eCommerce platforms already have tools that make your site faster. One of the well-optimized eCommerce solutions is Shift4Shop.

It is a turnkey eCommerce solution, making it easy to build your site and start selling. In this blog, we will discuss Shift4Shop speed optimization benefits and techniques for making your site search engine friendly and user-engaged. First, let’s begin with the impact of loading the Shift4Shop site and why it’s necessary to optimize it.

The Impact of Slow Website Speed

Here, we will explore the negative impact of the slow store and the importance of faster loading speed.

Data Statistics

A study by Akamai and Gomez.com found that half of web users expect websites to load in under 2 seconds. If not, they leave in three seconds. 79% of slow site encounters make online shoppers never return, and 64% go elsewhere. 44% tell friends about bad online shopping. Brand Perfect surveyed 2500 shoppers; 67% UK and 51% USA leave due to slow sites. Mozilla and Amazon show faster sites mean more sales and reputable brand recognition.

Google’s Importance

Google considers how fast a webpage loads when ranking it. They provide tools like Google Search Console for website owners to check and improve visibility. If your site takes too long to load (over 8 seconds), Google may label it as slow. Slow loading affects user engagement, lowering your site’s ranking. This could hurt your site’s credibility and limit visitor traffic.

Speed Matters in Ecommerce

In online business, website speed optimization can make a big difference. Even if your site looks great and works well, if it takes too long to load, customers might leave. People want things quickly these days, and waiting for a slow store can be frustrating. To keep customers happy, make sure your site loads fast and gives them what they need without any hassle.

Impact on Conversions

How fast your site load impact your store conversion rate. It is a strategy to check how many users have completed the final CTA in your store; it can be anything from filling out the form or making the purchase. So, a faster site engages visitors and makes them complete the purchase. Consequently, data shows that if your site speed is increased by 1%, it will increase your conversion rate by 2%.

Customer Efficiency

A site only get a short span of time to attract visitor to their store. In this stage if your store takes time to laod it will not get customer to explroe thir products. Thus, site with slow loading speed usually have poor customer experience. Thus, it slow down the site ability to attract customers and make them stay longer on the site, it cause inconvenience for the consumer and brand.

This is why a faster site is crucial. Now, moving to the process of checking your site’s current loading time.

How to Check Your Online Store’s Speed?

To see how fast your online store loads, use Google PageSpeed Insights:

• Go to Google PageSpeed Insights.
• Type in your store’s web address.
• Click “Analyze.”

The score ranges from 0 to 100. Above 85 is great, but anything over 70 is considered to be good.

Thus, the top techniques for ShiftShop speed optimization are explored.

Techniques To Improve Shift4Shop Site Loading Speed!

Here, you will get to know well-researched and tailored Shift4Shop speed-boosting tips.

Too Many HTTP Requests

Websites with multiple elements, such as images, moving videos, animations, etc., have separate HTTP requests for each. Thus, the count of these HTTP requests increases your loading time and impacts user experience. The more elements your site has, the more delay in its loading speed will increase. You can check your site HTTP requests using Google Chrome’s developer tools. For this, multiple elements are combined into a single file, which reduces the number of HTTP requests.

Asynchronous Loading

Yes, you are getting it right! Asynchronous loading is a strategy where all your scrip doesn’t load at the same time; it loads in asynchronous mode, where the first thing load that the user sees is first. The whole page loads in the pattern of the user scrolling through them. In default mode, the site loads synchronously, where everything loads at the same time. It doesn’t matter whether the user scrolls toward it or not. The whole site will be loaded slo, winging down the site speed.

Optimize Images and Videos

User expect to see the quality image on your site wether its a dress photo or product image they expect it be in great quality. So, having too many heavy images on your site can impacts its speed. Thus, use TinyPNG tool to compress your website visuals without losing their quality. By optimizing images and videos on your store you will see a huge change in your site performance.

Utilizing Content Delivery Network

We live in a world where visitors from different countries can get a product from another country. Thus, you might get interested users from a different country or location that is very far from your location. In that case, your site will take even more time as info and site have to launch in a browser very far away. That’s where CDN comes into play, a technique that caches your site by different servers around the world. Thus, with the content delivery network, consumers from different countries or the same as you will access the site at the same speed.

Conclusion

Therefore, in this blog, we have explained the basics of Shift4Shop and site speed. After understanding the importance of faster speed, you should prioritize it in your business practices. By following these tips, you can enhance your site loading speed. However, you might encounter challenges while doing it manually; thus, use speedy software such as Website Speedy, a SaaS-based eCommerce speed optimization solution.

Website Speedy is a well-known brand preference tool that speeds up your site speed by fixing render blocking issues and other things.