TL;DR: Black Friday brings a massive traffic surge year by year, and you need to prepare your online store for Black Friday. Unplanned participation in Black Friday sales can waste your ad spend and sales. To succeed and earn more profit, you must optimize your website and stay aware of the Black Friday trends 2025. This article has combined a set of strategies and trends to maximize your sales this Black Friday.
As the Black Friday sales are breaking records year by year, consumer behaviour and shopping trends are making a shift.
Studies say that e-commerce websites experienced a significant increase of 10.2% and online shopping in the United States has reached $10.8 billion on Black Friday in 2024.
The previous year brought record-breaking global spending of $74.4 billion, representing a 5% increase from the previous year.
As the traffic is increasing year by year on this shopping extravaganza, it’s important to discover the Black Friday 2025 trends to follow this year. Let’s explore the ways to prepare an online store for Black Friday sales.
Black Friday Trends to Follow This Year 2025
No doubt, it’s the busiest time for e-commerce and online stores. They get a chance to gain years’ higher profits, but it’s important to go with the trends to protect your Black Friday revenue and achieve higher profits:
1. Mobile Shopping
People are more likely to shop on their mobile phones. Mobile devices have contributed a bigger part to the global Black Friday purchases by making 69% of sales in 2024, higher than the previous year.
The surge in mobile shopping can be measured by the analytics that last year, 54.47% of sales were made from mobile phones, while 45.53% sales came from desktops. It’s a measurable difference that results in generating $131.5 billion in revenue from mobile devices.
Here’s the Mobile Purchases Data during the holiday shopping season:
| Year | Mobile Purchases Share |
|---|---|
| 2024 | 54.5% |
| 2023 | 51.1% |
| 2022 | 47.1% |
| 2021 | 43% |
| 2020 | 40% |
2. Flexible Payment and BNPL
For a smooth payment experience, offer a range of payment options. Beyond different card and mobile wallet options, BNPL has become a popular 2025 trend for Black Friday, gaining major conversions. In the holiday season 2024, a total of $18.2 billion was spent using Buy Now, Pay Later (BNPL), breaking the record of $16.6 billion spent in last year’s holiday season.
3. Make Your Site AI-smart This Black Friday
As 2025 has become the AI smart world, where everything is being automated, why not your site? Make your site super fast and AI-smart so that users can enjoy a smooth experience without the need for a chatbot.
After all, AI understands the user preferences and choices better than you. Reports say that 54% of shoppers are planning to use AI for comparing prices, deals, and getting product recommendations.
4. The Race of Higher Discounts
A discount is something which people are looking for during flash sales. Consumer behaviour and trends influence the discounts offered by the brands.
Black Friday discounts are flexible and change continuously each year. For instance, in electronics, the discount percentage was 31%, on computers 24%, and on Apparel it was 23%, in 2023, which is higher than the previous year. But in 2024, these percentages changed to 30.1% on electronics, 22.8% on computers and 23.2% on apparel.
| Category | Black Friday 2023 Discounts | Black Friday 2024 Discounts |
|---|---|---|
| Electronics | 31% | 30.1% |
| Computers | 24% | 22.8% |
| Apparel | 24% | 23.2% |
| Toys | 28% | 28% |
| Appliances | 18% | 19.2% |
5. Higher Spend Per Person
More online money is spent during Cyber Week, and it is rising per year. The rise in the purchases here doesn’t just mean that the shoppers are increasing, but it is also about the money spent per person.
The average holiday spending data shows that 23% of people have spent more than $1,000 in the holiday season, which has increased to 38% in 2024. Understand the consumer behaviour and intention of spending money and target their needs to get more sales this Black Friday.
6. Early Promotions
As the competition and traffic surge during holiday sales, people are more likely to plan purchases before the BFCM. A 2024 study says that 38% of people have begun purchases on Thanksgiving Day. Whereas, in 2023, 35% of people planned to start their Black Friday shopping on Thursday.
Witnessing this intense competition, brands are starting promotions early, before the actual Cyber Week period. These early promotions also create a sort of urgency in consumers to spend more and earlier as well.
7. Make Websites Load Faster
Website Speed optimization is important for e-commerce, as faster sites can attract clients who might have left slower sites. A study finds that more than 53% users abandon sites that take more than 3 seconds to load
Google says that pages should load in two seconds or less, and even faster is better. Online stores with high traffic can lose a lot of money even with a one-second delay in loading. So, optimizing your website speed is essential to stay ahead.
There are a few tools for website speed optimization that are beginner-friendly, and you can use them even without technical expertise.
8. User Experience (UX)
E-commerce UX makes online purchasing easy by improving website design, navigation, and functionality to make it easier for people to buy things. First thing is to understand the user’s shopping behaviour and intent. You should focus on website speed enhancement for a better user experience, as it can cause you a significant loss in conversions.
You can make shopping more fun and turn buyers into repeat customers by focusing on what they need and eliminating unnecessary things. This will lower your cart abandonment and increase conversions, even during busy shopping times like Black Friday.
Conclusion
Getting ready for Black Friday takes more than just a few quick tweaks; it takes a well-thought-out plan that starts far in advance. Moreover, it is more important to be aware of the Black Friday trends 2025 based on consumers’ shopping behaviour and previous analytics mentioned in the article.
The customers are availing the benefits of an increasing mobile revolution, use of AI, and options like BFCM, and spending more year by year. Along with following these trends, businesses need to stay ahead with website optimization and mobile responsiveness.
Take timely actions and be prepared for the year’s biggest sales, Black Friday, as the holiday season is coming soon!
FAQs
Q1. How do I prepare my online store for Black Friday traffic surge?
To prepare your online store for Black Friday traffic surge, focus on website speed optimization, mobile-friendliness, upgrading hosting, server capacity, website security, and improving the checkout procedure. These measures will reduce bounce rates and increase profits on Black Friday.
Q2. What is the most common Black Friday website optimization mistake?
One major mistake that site owners forget is not testing the website in advance. Many stores don't consider pre-testing, mobile optimization, and website load, which can slow down websites and cause crashes during high traffic surges.
Q3. What can I do to address my website’s sluggish performance on Black Friday?
Use a hosting package that can grow with your needs, turn on cache, compress images, get rid of plugins you don't need, and perform performance testing on a regular basis. These steps will speed up loading times and help keep traffic from causing accidents.
Q4. Why do slow websites waste money on Black Friday ads?
Most people who visit your site will leave before they buy if it takes more than 3 seconds to load. This means that your ad spending brings in visitors but not sales, which is a waste of money on Black Friday.
Q5. What can I do to get more people to buy on Black Friday?
Give your customers a site that loads quickly, works well on mobile devices, and is safe, with a simple checkout experience. To get more people to buy, make deals stand out, suggest products that are right for them, and make it easy to find what they want.
Q6. What can I do to lower bounce rates on Black Friday?
Make navigation easy, use clear CTAs, optimize mobile browsing, and give interesting product material to improve UX. Lowering loading times also makes bounce rates go down a lot.
September 8, 2025
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Ishan Makkar
Ishan Makkar is the Founder of Website Speedy, a performance optimization platform dedicated to making websites faster, more user-friendly, and SEO-ready. With deep expertise in technical SEO and Core Web Vitals, Ishan helps businesses reduce bounce rates and deliver lightning-fast digital experiences.
