500 milliseconds of extra loading results in a traffic drop of 20%

Every extra 100 milliseconds of loading decreases sales by 1%

With a 0.1s improvement in site speed, we observed that retail consumers spent almost 10% more

Akamai discovered that 40% of users will abandon a website that takes longer than 3 seconds to load

Walmart observed that a 1-second improvement in page load time led to a 2% increase in conversions

Forbes noted that 47% of consumers expect a web page to load in 2 seconds or less

eBay determined that a 1-second delay in page response could result in a 7% reduction in conversions

Microsoft found that 88% of online consumers are less likely to return to a site after one bad experience

BBC reported that slow website speeds lead to a significant drop in user engagement and ad revenue

Netflix indicated that slow streaming speeds can lead to increased user churn rates