From Doubt to Explosive Growth Improve Conversion Rates, Bounce Rate, and 8 Other Metrics

What It Is: Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase or signing up. It indicates how effectively your website turns visitors into customers.

Why It Matters: A higher conversion rate means better user experience and more successful marketing efforts, directly boosting revenue. Google reports that “A 1-second delay in mobile load times can impact mobile conversions by up to 20%.” Faster websites drive more conversions and revenue.

By implementing the Website Speedy tool, Discount Electronics achieved a remarkable 60% increase in conversion rate within just two months. Similarly, Bradford Coins reported a 20% uplift in conversion rate within the same period, showcasing the powerful impact of Website Speedy in driving customer engagement and sales growth.

• Navigate to Explore and select Blank Exploration.
• Click the + next to DIMENSION, choose Session Source Medium, and then click Apply.
• Click the + next to METRICS and add the following metrics: Sessions, Total Users, Conversions, Session Conversion Rate, and User Conversion Rate. Then, click Apply.
• On the right-hand side, you'll see your Exploration with all the selected metrics. Review this data to check your user conversion rate effectively.

In Shopify, go to Analytics > Reports > Online store Conversion Rate.

For BigCommerce, go to Analytics > Overview to see the Conversion Rate.

For Wix, go to Analytics > Sales Overview to see the Conversion Rate.

For other platforms like Ecwid, Shift4Shop, Squarespace, and others, you can easily check your conversion rate by referring to their help centers or user guides. These guides provide step-by-step instructions on how to access conversion rate metrics:

• Ecwid Help center
• Shift4Shop Help center
• Squarespace Help center
• Webflow Help center

What It Is: Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase or signing up. It indicates how effectively your website turns visitors into customers.

Why It Matters: A higher conversion rate means better user experience and more successful marketing efforts, directly boosting revenue. Google reports that “A 1-second delay in mobile load times can impact mobile conversions by up to 20%.” Faster websites drive more conversions and revenue.

By implementing the Website Speedy tool, Discount Electronics achieved a remarkable 60% increase in conversion rate within just two months. Similarly, Bradford Coins reported a 20% uplift in conversion rate within the same period, showcasing the powerful impact of Website Speedy in driving customer engagement and sales growth.

• Go to Reports > Engagement > Pages and Screens
• Choose the last 14 days (during the Website Speedy trial) and compare it to the previous 14 days.
• Look for the "Bounce Rate" metric to see if it has decreased over time, indicating better engagement.

What It Is: ROAS measures the revenue generated for every dollar spent on advertising. It is a key indicator of the effectiveness of your ad campaigns.

Why It Matters: A higher ROAS means more efficient ad spending, maximizing profits from marketing investments. Rakuten achieved a 10% improvement in ROAS after optimizing website speed, leading to increased revenue and more efficient ad spending.

After implementing Website Speedy, website owners have reported up to a 200% improvement in Return on Ad Spend (ROAS).

The formula for ROAS (Return on Ad Spend) is:

ROAS = Conversion value
Cost

Example:
If you generated $5,000 in revenue from ads and spent $1,000 on those ads, your ROAS would be:

ROAS = 5000/1000 = 5

• Go to Google Ads account. (Open link in new tab)
• Click on the "Campaigns" or "Ad Sets" tab.
• Set it to the last 14 days (during the Website Speedy trial) and compare it to the previous 14 days.
• Look for the ROAS (Return on Ad Spend) metric in your dashboard (e.g., "Conv. value/cost" in Google Ads).

What It Is: Traffic by device tracks the number of visitors coming from different devices (desktop, mobile, tablet). It helps you understand which devices your audience uses most.

Why It Matters: Knowing your traffic sources allows you to optimize user experience across devices. A study found that “sites loading within 5 seconds on mobile can earn up to 2x more ad revenue than those loading in 19 seconds.”

Websites often see a 100% spike in mobile traffic engagement after using Website Speedy.

• Go to Device Reports (in GA4) and navigate to Reports > Tech > Overview.
• Select the last 14 days and compare it with the previous 14 days. Look for an increase in mobile traffic and performance metrics like speed and engagement.

What It Is: This metric measures the average time visitors spend on your website in a single session. Longer session times generally indicate higher user engagement.

Why It Matters: Higher engagement means more opportunities for conversions. Forbes increased their average session duration by 10% after optimizing page load speed, keeping readers engaged longer.

• In GA4, go to Reports > Engagement > Overview.
• Select the date range from the last 14 days and compare it to the previous 14 days. Check for an increase in the "Average Engagement Time Per Session" metric.

What It Is: Page views per session indicate how many pages a user visits during a single session. A higher number suggests a deeper engagement with your content.

Why It Matters: More page views mean more chances to convert visitors. Faster websites can increase page views per session by up to 25%, leading to more engagement and potential sales.

• In Google Analytics, go to Reports > Engagement > Pages and Screens and look for "Views per session.”

What It Is: CTA clicks track the number of times users click on your call-to-action buttons, such as "Buy Now" or "Sign Up."

Why It Matters: High CTA clicks indicate effective messaging and engagement, driving more actions and conversions. HubSpot reports that personalized CTAs perform 202% better than generic ones, making optimization crucial.

• In GA4, navigate to Reports > Engagement > Events.
• Set the Date Range from the last 14 days and compare it with the previous 14 days.
• Look for events related to CTA clicks and check if the number has increased, indicating more user engagement with your CTAs.

Note: If you haven't set up a CTA (Call to Action) on your website yet, we recommend setting it up to maximize your performance gains. For guidance, you can refer to this Google guide on setting up effective CTAs for step-by-step instructions.

What It Is: This metric tracks the number of visitors leaving your site from specific pages. High exit rates on key pages could indicate poor user experience or unclear content.

Why It Matters: Reducing exit rates can help retain users and increase conversions. Simplifying checkout processes can reduce exits and improve overall sales by up to 35% (Baymard Institute).

• Go to Explore and choose Blank Exploration.
• Click the + next to DIMENSION, pick Page path and screen class (for web), then click Apply.
• Click the + next to METRICS, select Views and Exits, and click Apply.
• Calculate the exit rate by dividing Exits by Views for each page or screen.

What It Is: AOV is the average amount spent by a customer per transaction. A higher AOV means customers are purchasing more each time they visit.

Why It Matters: Increasing AOV boosts revenue without needing more customers. Shopify reports that faster websites can see a 10% increase in AOV.

Discount Electronics saw a 24% increase in average order value. Similarly, Midwood Guitar Studio experienced a 37% increase in average order value in six months of utilizing Website Speedy.

The formula for Average Order Value (AOV) is:

AOV = Total Revenue
Number of Orders

Example:If your total revenue is $10,000 and you have 200 orders, the AOV would be:

AOV = 10000/200 = 50

• Navigate to Explore and select Blank Exploration.
• Click the + next to DIMENSION, choose Session Source Medium, and then click Apply.
• Click the + next to METRICS and choose Average purchase revenue. Then, click Apply.
• On the right side, you’ll see your customized Exploration with all the selected dimensions and metrics. Review this data to analyze your Average Purchase Revenue effectively.

• For Shopify, navigate to Analytics > Reports > Sales by Day or Sales by Month to see the AOV.

• For BigCommerce, go to Analytics > Overview to see the AOV.

• For Wix, go to Analytics > Sales Overview to see the AOV.

For platforms like Ecwid, Shift4Shop, Squarespace, and others, you can easily check your Average Order Value (AOV) by referring to their help centers or user guides. These resources provide step-by-step instructions on how to access AOV metrics:

• Ecwid Help center
• Shift4Shop Help center
• Squarespace Help center
• Webflow Help center

For other platforms, search for "average order value" in their help centers to find instructions on monitoring this eCommerce metric.

What It Is: This metric shows the percentage of users who add items to their cart but do not complete the purchase. A high rate indicates potential issues in the checkout process.

Why It Matters: Reducing cart abandonment can significantly increase sales. Discount Electronics achieved a 4.3% decrease in cart abandonment after using Website Speedy.

• Go to Reports > Monetization > Purchase Journey.

• For Shopify, navigate to Analytics > Reports to see the Abandonment cart.

• For BigCommerce, go to Analytics > Overview to see the Abandonment cart.

• For Wix, go to Analytics > Sales Overview to see the Abandonment Cart.

To track the Cart Abandonment Rate on platforms like Ecwid, Shift4Shop, Squarespace, and others, you can refer to their help centers or user guides. These guides will walk you through the process of accessing cart abandonment data:

• Ecwid Help center
• Shift4Shop Help center
• Squarespace Help center
• Webflow Help center

If you're using any other platform, you can find the Cart Abandonment Rate by searching their help center for "cart abandonment."