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Zero-Trace-Case-Study

Optimizing Zero Trace Site Speed With Website Speedy Tool!

Business Brief:

Zero Trace is an eCommerce brand that aims to change how we clean at home by using eco-friendly products. Their range includes various cleaning items for a tidy home without harming the Earth and causing pollution. When you pick their products, you are helping save endangered animals by cutting down on plastic and pollution.

They are on the mission of stopping laundry plastic waste and making the oceans cleaner. With their and your efforts, you can make the world cleaner and greener for everyone.

Problem Statement:

Zero Trace Facing Slow Website Loading Time

Each website takes a different time to load on the user's browser, as does the Zero Trace store. The loading time of any website is an important factor that impacts its sales, revenue, performance, and brand reputation.

Additionally, the high loading time is equal to ineffective user engagement and customer return rate. So, the Zero Trace website was having slow loading issues, and they tried multiple manual ways to fix that issue but were ineffective in getting the results.

So, Zero Trace reached out to us to examine what is causing the poor performance and speed.

Solution Offered:

Boost Store Speed By Utilizing Website Speedy Tool!

After getting the project our speed optimization team get started with analyzing the site performance. So, we found multiple reasons for poor loading time such as unoptimized visuals, render blocking issues, uncompressed files, and too many HTTP requests.

Apart from these, the site was having multiple genuine issues that any store can face without knowing it. So, after getting their permission, we started with our SaaS-based speed optimization tool, Website Speedy. Our tool generated the code that we entered into the Zero Trace website.

After entering the code, our tool performed multiple checks and analyses to fix all the render-blocking issues that are the major reason for the slow loading speed. Thus, we checked the website performance on all devices, including phones and computers.

Therefore, the website was optimized for high speed, and we finally submitted it to the client.

Deliverables

  • Core Web Vitals
  • Lazy Loading
  • Page Speed
  • Mobile Optimization

Results Since We Started:

These are the things we did to make the website faster. The client was satisfied with our work and was happy with the results. Now, their store is loading instantly with faster loading time and boosted overall performance. Here are the results that Zero Trace got by partnering with us.

Home Page

Page Speed Insight

  • Mobile: Increased by 25 pts.
  • Desktop: Increased by 10 pts.
Before
 Zero TraceBefore Homepage Mobile Banner
After
Zero TraceAfter Homepage Mobile Banner
Before
Zero TraceBefore Homepage Desktop Banner
After
Zero TraceAfter Homepage Desktop Banner

Collection Page

Page Speed Insight

  • Mobile: Increased by 28 pts.
  • Desktop: Increased by 10 pts.
Before
Zero TraceBefore About us Mobile Page
After
Zero TraceAfter About us Mobile Page
Before
Zero TraceDesktop Before About us page
After
Zero TraceDesktop After About us page

Product Page

Page Speed Insight

  • Mobile: Increased by 27 pts.
  • Desktop: Increased by 1 pts.
Before
Zero TraceBefore Blog Mobile Page
After
Zero TraceAfter Blog Mobile Page
Before
Zero TraceDesktop Before Blog page
After
Zero TraceDesktop After Blog page
https://websitespeedy.com/case-study/

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