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trail-n-track-case-study

Enhancing Trail N Track Website Loading Speed with Website Speedy Tool

Business Brief:

For over 3 years now, Trail N Track LLC has offered bourbon tours in Louisville that showcase the history of bourbon, its craftsmanship, and premium tastings. Recently, they added a 14 passenger high-roof vehicle with leather seats. It is ideal for any event.

Trail N Track LLC is on a mission to ensure their clients have a great time at Kentucky's Bourbon Distilleries. They strive to provide the best possible experience to their clients, making them eager to book another trip.

Problem Statement:

The site's slow loading speed negatively impacts visitors' experience.

Despite their exceptional service offerings, Trail N Track faced significant challenges with their website performance. Users became irritated as a result, which decreased user engagement. People might be leaving website quickly because it takes too long to load. This problem must be resolved if visitors are to stay and have a flawless experience.

Solution Offered:

The Website Speedy tool was used to improve the website's loading speed.

Trail N Track LLC collaborated with Website Speedy to address their website's loading speed issues. Recognizing the need for a more efficient and faster website, Website Speedy provided a comprehensive optimization solution tailored to their specific requirements.

Our Website Speedy tool employed advanced optimization techniques, significantly enhancing the website's performance. Key strategies included asynchronous loading, which allows resources and scripts to load independently of the page rendering, ensuring a smoother user experience. Additionally, prefetching and preloading resources were implemented to anticipate user actions, loading necessary content in advance and facilitating seamless navigation.

By eliminating render-blocking issues, which often cause slow loading times, the Website Speedy tool drastically reduced the website's overall load time. As a result, users now benefit from a much faster and more responsive browsing experience, enhancing user satisfaction and engagement. This optimization not only improved the site's performance but also contributed to a more positive user experience, aligning perfectly with Trail N Track LLC's goal of providing excellent customer service.

Deliverables

  • Core Web Vitals
  • Lazy Loading
  • Page Speed
  • Mobile Optimization

Results Since We Started:

Before and after optimization, our team of speed optimization specialists examined the website’s loading time. The brand was impressed by the result, as they began to receive leads with better user engagement and performance.

Home Page

Page Speed Insight

  • Mobile: Increased by 33 pts.
  • Desktop: Increased by 9 pts.
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https://websitespeedy.com/case-study/

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