Boosting Website Performance For Substantial Tomorrow
with Faster Loading Times & Enhanced Performance

Business Brief:

Sustainable Tomorrow is a digital brand which is started to make the world a better place to live and eliminate the use of plastic. The owner of the site loves to go around beaches and found the issue of poor maintenance due to plastic garbage. They believed in protecting the environment and animals. Thus, they believe the need to reduce the use of plastic.

Consequently, they created a toothbrush that belongs to the eco-friendly bathroom. The design and everything of the product is reusable, compostable, or disposable. They have built a strong market presence in their specific industry.

Problem Statement:

Finding ways to make websites really fast and efficient by overcoming obstacles.

Optimizing website load times is pivotal for user experience and SEO, and unfortunately, Substantial Tomorrow's popular site lagged in this crucial aspect. Despite their industry standing, every page, from Home to Product and About Us, suffered from slow loading times, impacting user experience, increasing bounce rates, and tarnishing the brand's online presence.

Recognizing the need for a comprehensive solution, we aimed for an approach that efficiently improved load times across all pages, ensuring a seamless and swift experience for users and enhancing the brand's overall online performance.

Solution Offered:

Speeding up the website with our groundbreaking tool to transform the brand's online presence.

Prior to proposing changes to Substantial Tomorrow's website speed, we assessed the current loading speed across key pages. We focused on the homepage, collection, product, and about us pages, recognizing the need to reduce loading times and address render-blocking issues for improved Google crawling. Introducing our website speed optimization tool to the client, a SaaS-based solution, we gained approval to integrate it.

Our custom hard-coded script swiftly addressed issues, optimizing the website's DOM structure. The tool efficiently managed render-blocking elements, blocked third-party scripts, and enhanced core web vitals. It also optimized images, implemented lazy loading, and improved overall user experience, yielding notable speed improvements across browsers and devices for Substantial Tomorrow.