Improving the Mobile-Friendliness To Increase Traffic on Sleepit

Business Brief:

Sleepit is a France-based business that designs innovative and ergonomic pillows. The company continuously works to improve the sleeping experience of people worldwide. Years of research and development and dedication to studying physical and physiological sleep led to the creation of their amazing products.

The business sells different types of pillows to reduce neck pain, cervical issues, and stress. It is dedicated to improving the sleep quality of individuals and relieving body aches caused by wrong sleeping positions. Since 2019, Sleepit has been recognized for selling the world's only authentic ergonomic pillow. Their pillows are handcrafted with good air circulation, which is required for restful sleep.

Sleepit has been selling the best comfortable sleeping pillows, which have proven effectiveness, ergonomic design, thermoregulation, and exceptional durability. Even after having such innovative products, their website faced increased bounce rates and less traffic. Therefore, to address these issues and enhance performance, Sleepit approached our team. With deep analysis, we came to the conclusion that the website had poor user experience and no mobile optimization, which hindered its potential growth.

Problem Statement:

Increase in Bounce Rates Due To Poor User Experience on Mobile Devices

Even after being the only recognized company for the world’s authentic ergonomic pillow, Sleepit could not grow digitally, and its revenue did not increase. They tried different things, but nothing seemed to work for their website. The poor user experience and less mobile friendliness led to an increase in bounce rates, and the brand was continuously losing potential customers.

Most potential customers visited the website from their mobile devices, but the website did not load. The visitors faced issues navigating and scrolling through the pages and could not check the product properly. Most of the buyers left the website without making a purchase, which increased the bounce rates.

People clicked on the website but did not convert into customers. Therefore, Sleepit approached us to analyze its website performance and check the factors hampering brand growth.

Solution Offered:

Utilizing Website Speedy To Enhance Website Performance and Conversion Rates

Our team examined the Sleepit website using GTmetrix and analyzed the web core vitals. We concluded that the poor mobile user experience, slow loading, and heavy images led to an increase in bounce rates and fewer conversions. The product pages were not loading on mobile devices, and half of the content was not visible. There was no lazy loading, which caused the website to load slowly.

We also analyzed the visitor’s behavior to understand why they left the website without engaging or making a purchase. After that, we knew that Website Speedy was the solution for Sleepit to increase its lost visibility and revenue growth.

By using Website Speedy, Sleepit was able to decrease its bounce rates and increase conversions within a short time. Website Speedy helped the website become mobile-optimized, enabled lazy loading, and ensured other necessary optimizations. It helped website visitors have a seamless experience on their mobile devices.

With our recommended solution, Sleepit experienced a significant increase in its organic traffic, conversion rates, and revenue. They now have more customer engagement and lower bounce rates.