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Rise Case Study For Website Speedy

Case Study - Fixing The Contractions In Website Loading Speed And Time For Better User Experience

Business Brief:

With 10 years of experience working with startups and freelancing since 2017, my focus is on assisting young businesses in building and scaling their marketing efforts throughout the entire user journey. As a Growth Marketer, I go beyond traditional marketing methods by utilizing a variety of marketing and business strategies to generate growth. I have recognized that there are experts in my network who possess a deeper knowledge of specific marketing channels. This realization led to the creation of Rise - The Growth Marketing Collective. When you choose to work with us, you will have me as your outsourced Head of Growth overseeing the majority of the work, with additional support from select specialists within the collective when necessary.

Problem Statement:

Website Speed Interrupting A Smooth User Experience Leading To A Fall In The Number Of Leads

The contents of your website should load completely in about 3 seconds to provide your users with a seamless experience leading to an increase in sales and visitors. And, if your website is taking longer than that, users are likely to abandon your site in favor of a faster and more user-friendly alternative.

Rise Marketing is a marketing agency helping businesses escalate online by providing marketing services, faced the challenge of slow website speed which resulted in a decrease in website visits within a short period of time. Despite their efforts, they were unable to pinpoint and optimize the underlying causes of the slow speed.

As concerned business owners, they sought assistance because they realized that their website's slow speeds were driving away valuable customers and users.

Solution:

How We Enhanced The User Experience With Our Consistent Efforts By Working On Website Speed

We conducted a thorough evaluation of Rise Marketing's website, analyzing the homepage, collection page, product page, and about us page to assess their current loading speed. Our main goal was to identify and resolve any render-blocking issues, ultimately improving loading times and increasing the number of Google-crawled pages. To address their concerns regarding loading speed, we introduced our powerful page speed optimization tool, a SaaS-based solution specifically designed to quickly address problematic assets.

Our tool is compatible with all major ecommerce platforms, including Wix, making it an ideal fit for Rise Marketing’s needs. In order to enhance page speed, we focused not only on optimizing the website's content but also on optimizing images. We implemented techniques such as lazy loading and eliminating redundant codes to ensure optimal performance. Additionally, we implemented a strategy to delay loading non-critical resources until user interaction was detected, resulting in significant improvements in loading time.

After addressing all the assets on Rise Marketing's website, our tool generated impressive page speed scores for all browsers on both mobile and desktop devices. With our advanced optimization tactics, we guarantee that your website will operate faster and smoother than ever before, with no effort required on your part.

Next, our team set up the speed optimization parameters and implemented the Website Speedy script onto the website. This script autonomously identified and reorganized any render-blocking elements, leading to a substantial improvement in the overall performance of the website. Furthermore, our tool effectively blocked unnecessary third-party scripts and minimized the impact of any unused codes, resulting in the successful achievement of green core web vitals.

Deliverables

  • Core Web Vitals
  • Lazy Loading
  • Page Speed
  • Mobile Optimization

The Results: Since We Started

After thoroughly evaluating Rise Marketing's website, we have successfully resolved the speed issues using our Website Speedy Tool. Our team systematically addressed all identified issues, resulting in a significant improvement in user experience. This improvement directly contributed to increased sales and conversions.

Home Page

Page Speed Insight

  • Mobile: Increased by 43 pts.
  • Desktop: Increased by 36 pts.
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