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Powermy Case Study For Website Speedy

Optimizing Speed Issues - How Powermy Resolved Their Speed Issues

Business Brief:

At PowerMy.com, we understand that your power requirements are unique to you. We work diligently to keep ourselves abreast of the latest developments in the market, scrutinize the sometimes dubious claims made by manufacturers to identify the most high-performing products and bring to you only the most exceptional solutions. By having access to the right portable power systems, you can enjoy the liberty to pursue your passions whenever and wherever you choose, with ease. However, navigating through the cluttered, perplexing, and ever-changing power solutions market can be quite complicated. That's where PowerMy.com comes in to assist you.

Problem Statement:

Improving The Website Speed To Provide a Seamless User Experience

Website speed is a crucial aspect of a seamless user experience. It has been stated as a fact that the contents of your website should not take longer than 3 seconds to load or the user will find a website that loads faster and provides a great user experience. Powermy was facing the same issues with their website speed and they were unable to optimize the reasons behind this. As business owners, they were troubled and needed help as they were losing customers and users from their websites due to this.

Solution:

How Our Strategies Powered The User Experience While Using The Website -

At the start of the website speed optimization process for Powermy, we conducted a thorough assessment of their homepage, collection page, product page, and about us page to determine their current loading speed. Our primary objective was to pinpoint any render blocking issues and decrease loading times, ultimately boosting the number of Google-crawled pages.

The client had a question on how will we improve their loading speed. We introduced them to our robust website speed optimization tool, a SaaS-based solution engineered to rapidly address problematic assets. Our tool is compatible with all major ecommerce platforms, including Bigcommerce, making it a perfect fit for Powermy's needs.

Our team commenced the setup of the speed optimization parameters and implemented the Website Speedy script onto the website. The script autonomously identified and reorganized any render-blocking elements, resulting in a significant improvement in the website's overall performance. Additionally, our tool proficiently blocked unnecessary third-party scripts and minimized the impact of any unused codes, culminating in the successful attainment of green core web vitals.

To enhance page speed, we not only concentrate on the website's content but also optimize images by incorporating lazy loading and eliminating redundant codes. We also delay loading non-critical resources until user interaction is detected, significantly improving loading time. After addressing all the assets on Powermy's website, our tool generated remarkable page speed scores for all browsers on mobile and desktop devices. With our advanced optimization tactics, we ensure that your website operates faster and smoother than ever before.

Deliverables

  • Core Web Vitals
  • Lazy Loading
  • Page Speed
  • Mobile Optimization

The Results Since We Started:

After conducting a thorough analysis of Powermy’s website, we were able to resolve the speed issues with our Website Speedy Tool. We successfully identified all the issues and resolved them step by step resulting in a significant improvement in enhancing user experience. This directly contributed to the increase in the number of sales and conversions.

Home Page

Page Speed Insight

  • Mobile: Increased by 23 pts.
  • Desktop: Increased by 10 pts.
Before
homepage
After
homepage
Before
homepage
After
homepage

GTmetrix:

  • Performance increased: 38 pts.

Pingdom tool:

  • Before: 1.98 s
  • After: 1.20 s

Collection Page:

Page Speed Insight

  • Mobile: Increased by 46 pts.
  • Desktop: Increased by 20 pts.
Before
After
Before
After

GTmetrix:

  • Performance increased: 58 pts.

Pingdom tool:

  • Before: 13.86 s.
  • After: 1.44 s

Product Page:

Page Speed Insight

  • Mobile: Increased by 53 pts.
  • Desktop: Increased by 34 pts.
Before
After
Before
After

GTmetrix:

  • Performance increased: 36 pts.

Pingdom tool:

  • Before: 13.54 s.
  • After: 1.36 s.

About-us Page:

Page Speed Insight

  • Mobile: Increased by 44 pts.
  • Desktop: Increased by 17 pts.
Before
After
Before
After

GTmetrix:

  • Performance increased: 47 pts.

Pingdom tool:

  • Before: 15.39 s.
  • After: 1.50 s
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