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Pastels & Pop Case Study For Website Speedy

Delivering A Lightning Fast Website For A Better User Experience Increasing Online Sales

Business Brief:

At Pastels and Pop, we strongly believe in the art of handcrafted clothing. We meticulously handpick even the tiniest sequins and source the finest fabrics to create our products. Our team consists of highly skilled artisans and craftsmen who have inherited their expertise from previous generations. Each pair of clothing we produce is infused with love and attention to detail, blending traditional techniques with contemporary aesthetics. Our collections are influenced by two key factors: the diverse needs of our growing customer base and the commitment to embody luxury with comfort.

Problem Statement:

How Website Speed Affects The Experience Of The User And Leads To Low Conversion Rate

The speed of your website is an important factor to keep in mind while doing online business. How fast your website loads and how visible the content of your website is, both play an important role in the success of your online store. Experts recommend that the contents of your website should load within 3 seconds. If it takes longer, users may abandon it for a faster and more user-friendly alternative.

Pastel and Pop, an online store for your footwear needs, faced the challenge of slow website speed. This resulted in a decrease in website visits within a short period of time. Despite their efforts, they were unable to identify and optimize the underlying causes of the slow speed. As concerned business owners, they sought assistance because the slow speeds were driving away valuable customers and users.

Solution:

Our Strategy To Improve The Website Speed Leading To A Satisfactory User Experience And Increased Online Sales

During the website speed optimization process for Pastels and Pop, we conducted a thorough assessment of their homepage, collection page, product page, and about us page to determine their current loading speed. Our main goal was to find any issues that were slowing down the website and reduce loading times to increase the number of pages crawled by Google.

When the client asked how we would improve their loading speed, we introduced them to our powerful website speed optimization tool, a SAAS solution designed to quickly fix problematic elements. Our tool is compatible with all major ecommerce platforms, including Shopify, making it perfect for the requirements of Pastels and Pop.

To improve page speed, we not only focused on the website's content but also optimized images by using lazy loading and removing unnecessary code. We also delayed loading non-essential resources until user interaction was detected, resulting in significant improvements in loading time.

After addressing all the elements on Pastels and Pop's website, our tool generated impressive page speed scores for all browsers on mobile and desktop devices. With our advanced optimization techniques, we ensure that your website runs faster and smoother than ever before without any effort required from you.

Our team then proceeded to configure the speed optimization settings and implement the Website Speedy script on the website. The script automatically identified and reorganized any elements that were blocking the rendering process, leading to a significant improvement in the overall performance of the website. Additionally, our tool effectively blocked unnecessary third-party scripts and minimized the impact of unused code, resulting in the successful achievement of green Core web vitals.

Deliverables

  • Core Web Vitals
  • Lazy Loading
  • Page Speed
  • Mobile Optimization

The Results - Since We Started

After conducting a thorough analysis and working on the website, we were able to narrow down the problems and resolve them to improve the experience of the user. The issues of the website were resolved using the website speedy tool. All identified issues were systematically pinpointed and addressed by our team, leading to a significant enhancement in the overall user experience. This improvement directly contributed to the increased number of sales and conversions.

Home page:

Page Speed Insight

  • Mobile: Increased by 55 pts.
  • Desktop: Increased by 43 pts.
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homepage
After
homepage
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homepage
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homepage

Collection page:

Page Speed Insight

  • Mobile: Increased by 36 pts.
  • Desktop: Increased by 61 pts.
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collection page
After
collection page
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collection page
After
collection page

Product page:

Page Speed Insight

  • Mobile: Increased by 86 pts.
  • Desktop: Increased by 35 pts.
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product
After
product
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product
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product

About Us Page:

Page speed Insight

  • Mobile: Increased by 52 pts.
  • Desktop: Increased by 6 pts.
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ABOUT Page
After
ABOUT Page
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ABOUT Page
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ABOUT Page
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