Delivering a Lightning-Fast Website for John Bull Military Clothing - Ensuring Better User Experience

Business Brief:

John Bull Military Clothing was founded in 1984 by British Army veteran, John Bull. It has since become a leading supplier of military clothing, footwear and equipment to the UK and other armed forces. The company's rapid expansion was a result of its partnership with John Gains & Mark Walters. It earned a reputation as an excellent brand with Altberg, Snugpak Buffalo, Keela and Camelbak. John Bull Military Clothing focuses mainly on its online business and continues to focus on customer satisfaction and value.

Problem Statement:

The Impact of Slow Website Speed on User Experience and Conversion Rates

The speed of your website is crucial to the success of an online business. Slow websites cause frustration, which leads to higher bounce rates and a lower conversion rate. According to research, even a delay of one second in the page loading time can reduce customer satisfaction.

John Bull Military Clothing is an online store that fulfills your military clothing, footwear, and equipment needs. It faced the problem of a slow website, and website traffic dropped within a few months. Despite their best efforts, they were unable to pinpoint and optimize the causes of the slow speed. They sought help because they were concerned that the slow speed would drive away customers and users.

Solution Offered:

Our Approach to Enhancing Website Speed for Better User Experience Leading to Green Core Web Vitals

We conducted an in-depth assessment of John Bull Military Clothing's homepage, product pages, and About Us page to determine its current loading speed. We wanted to identify any issues slowing down the website by reducing the loading time and increasing the number of pages crawled.

We introduced our SAAS-based website speed optimization tool to the client when they asked us how we could increase their loading speed. This tool is designed to fix any problematic elements quickly and is compatible across all major ecommerce platforms including Shopify. This made it the perfect solution for John Bull Military Clothing.

We optimized the images and used lazy loading to improve page speed. Delaying the loading of non-essential assets until a user's interaction is detected also resulted in significant improvements to loading times.

Our tool, after addressing all elements on John Bull Military Clothing’s website, generated impressive results for all mobile and desktop browsers. Our advanced optimization technique ensures that your site runs faster and more smoothly than ever without you having to do anything.

Then, our team configured the speed optimization settings on the website and implemented the Website Speedy script. The script identified and reorganized all elements that were blocking rendering, resulting in a significant improvement to the overall performance of the website. Our tool also effectively blocked third-party scripts, and minimized the impact of unused code. This resulted in the successful achievement of green Core web vitals.