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houseofhauntz-Case-Study

Improving House of Hauntz Site Performance Using Website Speedy!

Business Brief:

Since 2010, the House of Hauntz store has been a favorite spot for those who love scares. They started out selling through other companies, but in January 2017, they launched their own website. They are all about being trustworthy, reliable, and giving the best customer service.

Their website is easy to use and filled with high-quality, affordable Halloween decorations like animatronics, props, and masks, perfect for anyone who loves to set up spooky scenes.

Their aim is to help make your Halloween unforgettable by offering everything you need for a great time, from super realistic moving decorations and cool masks to costumes and tips for creating their own mini haunted house.

Problem Statement:

Slow-loading Website Affecting Customer Experience & Revenue

The brand was doing well in terms of its performance. However, the speed at which their website loads is just as significant as its design, organization, and promotional efforts.

The duration it takes for a website to appear fully on a customer's screen is critically important. A slow website can mean lost opportunities. House of Hauntz site was experiencing sluggish loading times, which negatively impacted their sales, customer satisfaction, and overall conversion rates.

As a result, the House of Hauntz brand reached out to us for help in improving their website's loading speed to ensure a smooth and efficient online shopping experience for their customers.

Solution Offered:

Using Website Speedy Tool to Boost House of Hauntz Website Performance!

When we started on the project, our team looked into why the website was slow to load. We identified the problems and what needed fixing to speed things up. Our experts found the main issues causing the slow loading.

To fix this, we used a tool called Website Speedy, which helps with speed problems. Website Speedy generates special code that makes websites load faster. We applied this code to the site and kept an eye on how it worked.

We also made sure the website worked well on phones by fixing any issues that were slowing it down. Before handing everything over to the client, we checked and confirmed that the website now loads quickly and smoothly.

Deliverables

  • Core Web Vitals
  • Lazy Loading
  • Page Speed
  • Mobile Optimization

Results Since We Began:

This is how we made the House of Hauntz store load faster, which helped increase sales and conversions, and improved the browsing experience for customers.

Home Page

Page Speed Insight

  • Mobile: Increased by 27 pts.
  • Desktop: Increased by 34 pts.
Before
House of hauntz before Homepage Mobile
After
House of hauntz after Homepage Mobile
Before
House of hauntz before Homepage Desktop
After
House of hauntz after Homepage Desktop
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