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Harbor Farm Case Study For Website Speedy

Optimizing Website Performance: Harbor Farm's Journey towards Faster Loading Times

Business Brief:

Harbor Farm, a charming family-owned business nestled in Downeast Maine, has been perfecting the art of handcrafting beautiful and fragrant Balsam Christmas wreaths and centerpieces since 1986 as one of the oldest wreath companies in Maine, every Harbor Farm wreath is a testament to the craftsmanship and dedication of the local residents of the rocky Maine islands and coastal villages of the Penobscot region. The secret to the unmatched quality of Harbor Farm's wreaths lies in the expertly gathered native pine cones, acorns, chestnuts, reindeer moss, and, of course, balsam fir that are painstakingly collected by hand by local residents each year. With Harbor Farm, you can be assured of receiving the highest quality product made with love and care.

Problem Statement:

Unleashing The Need For Speed To Turbocharge Website Performance

Website load times are a critical aspect for every website as it directly impacts the user experience and SEO. Unfortunately, the Harbor Farm website fell short in this aspect. Despite being a popular destination for Christmas gifts, particularly their wreaths, and utilizing a reliable platform like Bigcommerce for their online store, the website's page speed performance was subpar according to various page speed tools. Harbor Farm's website was suffering from low loading times across all pages, negatively impacting user experience, bounce rates, and online brand presence. Although manual or traditional methods could have been used to improve loading speeds on a page-by-page basis, Harbor Farm needed a comprehensive solution that could deliver optimal results.

Solution:

Our Game-Changing Solutions Helping Harbor Farm Achieve Improved Website Performance

To begin the website speed optimization process for Harbor Farm, we first evaluated the current loading speed of their homepage, collection page, product page, and about us page. Our goal was to identify any render blocking issues and reduce loading times, ultimately increasing the number of pages crawled by Google. During our consultation with the client, we introduced them to our powerful website speed optimization tool. This SaaS-based tool is specifically designed to optimize website performance by quickly addressing any problematic assets. Our tool is compatible with all major ecommerce platforms, including Bigcommerce, making it an ideal solution for Harbor Farm's needs.

After being presented with the efficiency of our tool, the client was convinced to give us the green light to begin working on their website. Our team then began the process of setting up the speed optimization parameters and implementing the Website Speedy script onto the website. The script worked automatically to identify and rearrange any render-blocking elements to improve the website's overall performance. Furthermore, our tool effectively blocked any unnecessary third-party scripts and minimized the impact of any unused JS and CSS, ultimately leading to the successful achievement of green core web vitals.

Our tool goes above and beyond to deliver exceptional results. To optimize page speed, we not only focus on the website's content but also optimize images by implementing lazy loading and removing redundant codes. We also delay loading non-critical resources until user interaction is detected, which significantly enhances the loading time. After fixing all the assets on Harbor Farm's website, our tool delivered outstanding results in page speed scores for all browsers on mobile and desktop devices. With our advanced optimization techniques, we ensure that your website runs faster and smoother than ever before.

Deliverables

  • Core Web Vitals
  • Lazy Loading
  • Page Speed
  • Mobile Optimization

The Results Since We Started:

After conducting a thorough analysis of Harbor Farm's website using our tool, we successfully addressed all identified issues, resulting in a significant improvement in page speed score across all pages of the website. This directly contributed to increased sales and conversion rates for the brand.

Home Page

Page Speed Insight

  • Mobile: Increased by 15 pts.
  • Desktop: Increased by 2 pts.
Before
homepage
After
homepage
Before
homepage
After
homepage

GTmetrix:

  • Performance increased: 32 pts.

Pingdom tool:

  • Before: 1.98 s
  • Performance increased: 32 pts. After: 1.57 s

Collection Page:

Page Speed Insight

  • Mobile: Increased by 8 pts.
  • Desktop: Increased by 10 pts.
Before
After
Before
After

GTmetrix:

  • Performance increased: 34 pts.

Pingdom tool:

  • Before: 1.86 s.
  • After: 1.66 s

Product Page:

Page Speed Insight

  • Mobile: Increased by 12 pts.
  • Desktop: Increased by 4 pts.
Before
After
Before
After

GTmetrix:

  • Performance increased: 24 pts.

Pingdom tool:

  • Before: 1.75 s.
  • After: 1.41 s.

About-us Page:

Page Speed Insight

  • Mobile: Increased by 6 pts.
  • Desktop: Increased by 16 pts.
Before
After
Before
After

GTmetrix:

  • Performance increased: 7 pts.

Pingdom tool:

  • Before: 3.41 s.
  • After: 1.13 s.
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